Project: Meeting Planner (Destination) Guide

Client: Lake County Convention & Visitors Bureau

Campaign Components: Each Destination Guide is delivered with a personalized, hand-tied tag, which includes the recipient’s name. Additionally, inside the Destination Guide, step inserts were designed for target markets: special events, group tours, military reunions, family reunions, and meetings. Clients receive the inserts that are appropriate to their area of interest.

Goal: To meet the needs of multiple target audiences, including meeting, group tour, and event planners, and to create a destination planner that was unique, enticing and memorable. 

TDSM Solution:
Guide design utilizes a unique folder configuration containing strategically placed die-cuts to support the custom step insert program. The result is a highly compelling, cost-effective presentation that may be customized for any of the multiple target audiences.

Results:
The Destination Guide was awarded “Best Meeting Planner Guide” at the 2006 Illinois Governor’s Conference on Tourism. The Guide continues to make it easier for the Lake County CVB staff to prepare custom mailers for each target market group.