Project: Visitors Guide

Client: Paducah Convention & Visitors Bureau

Goal: To develop a visitors guide to be used as a trip planning tool and as a way-finding resource, and to communicate the unique characteristics of the destination’s brand. 

TDSM Solution:
The 33-page guide features a clean, sophisticated layout making it extremely visitor friendly. Local artists’ imagery was used throughout to highlight Paducah’s high-quality art and cultural products. Inside the Guide, several unexpected “short pages” are used to call out products of particular significance or interest. The overall guide presentation communicates the destination’s unique brand characteristics.

Results:
The Convention & Visitors Bureau has received numerous compliments from visitors, industry professionals and community stakeholders on the guide’s ease of use and beautiful, realistic depiction of the destination’s unique experience.